Aiming at modern society, Bosch Home Appliances Indonesia inaugurates the Home Experience Center at IDD, PIK 2, Jakarta

• The first Bosch Home Experience Center is now open in the strategic area of IDD, PIK 2
• Bosch's range of built-in kitchen appliances is designed to meet the needs of modern kitchen designs.
• Technology plays a role in simplifying household chores in every Bosch home appliance product.

Jakarta, July 3, 2024 - Bosch Home Appliances Indonesia inaugurated its latest Home Experience Center located at the Indonesia Design Centre (IDD), Pantai Indah Kapuk 2, Jakarta. This initiative underscores Bosch Home Appliances' commitment to bringing premium household products that are aesthetic, multifunctional, and sustainable closer to modern consumers.

Anil Narula, President Director of Bosch Home Appliances Indonesia, stated, "The Home Experience Center is designed to provide interactive experiences for customers. In this facility, they can see, touch, and try various household appliances featuring the best technology, innovative designs, and eco-friendly features. We ensure that the range of household appliances available at the Bosch Home Experience Center IDD can help customers save time in finding household products according to their needs in one place," Anil told the media.

Located in the strategic PIK 2 area, Bosch Home Appliances sees this region as a growing community offering an ideal environment for the home and living business. The presence of the Bosch Home Experience Center at IDD is a strategic move for the company to reach a broader market potential, especially PIK, as a residential area for modern families with high purchasing power and preferences for quality products.

This plan aligns with responding to market trends in household products, predicted to record a CAGR of over 4% during 2021-2026, driven by economic growth and evolving customer lifestyles. Anil added that customers can see products firsthand and receive detailed explanations and demonstrations of usage from professional teams ready to assist.

"Aligned with the global Live #LikeABosch campaign, the solutions we offer to customers in this Home Experience Center enable them to understand the technological advantages brought by Bosch Home Appliances, such as energy efficiency, user-friendliness, and elegant design. Thus, customers can make more informed decisions when choosing household products that match their interests and needs," he explained.

The Bosch Home Experience Center is not only focused on product sales but also serves as a premier destination for customers, designers, and architects renovating homes, especially kitchen areas, to gain inspiration from advanced technology products. One of its highlights is the range of built-in kitchen appliances designed to meet the needs of all contemporary kitchen designs.

According to Anil, the company understands the challenges faced by urban dwellers in creating functional and aesthetic kitchens within limited spaces. Therefore, Bosch offers an innovative range of kitchen products that are versatile and environmentally friendly. Its innovative designs ensure kitchens remain aesthetically pleasing within any architectural concept.

Bosch Home Appliances' commitment to the environment is reflected in every product they offer. For instance, Bosch dishwashers are designed to reduce electricity and water consumption without compromising performance. "With ActiveWater technology in our dishwashers, users can clean dishes using less water and energy while ensuring all dishes are thoroughly clean. Additionally, Bosch induction cooktops, equipped with timer and power control features, minimize excessive energy usage without sacrificing precise heat control, ensuring perfectly cooked meals," he explained.

Moreover, all these premium products are connected with Home Connect, an advanced feature that allows customers to control and monitor their kitchen appliances remotely via smartphone apps. This enhances convenience and practicality, making it easier for customers to adopt a simpler lifestyle at home, especially during kitchen activities.

"All these appliances are designed with modern aesthetics and high-quality materials, adhering to German standards from Bosch, ensuring seamless integration with various kitchen interior styles," he concluded.

During its inauguration, Home & Living Content Creator, Rayssa Dynta (@rayssadynta), emphasized the user-friendly features of Bosch kitchen appliances, highlighting their role in saving time and energy with modern designs. The role of technology in each household product is crucial for simplifying household chores, supported by guaranteed quality standards and the best materials to ensure durability and maximum performance to support daily kitchen activities.